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Analityczny CRM (aCRM)

Wszystkie artykuły i streszczenia są w języku angielskim

Category	Title	Author	Short Description	Published
Campaign Management	Campaign Management & Real Time – A winning Combination	Michal Aloni – Consultant	How does a RT application work, what are the relevant business applications for RT and why integrating CM & RT solutions is a winning combination	April 2007
	Data Base Marketing Solution by Synergy	Smadar Kirshtein – Consultant	DBM solution components and recommended procedure for achieving business goals.	July 2006
	Test Counts	Dafna Chechik Levin – Consultant	The required technique and phases for analyzing optimal target audience.	March 2006
	Real time technologies in marketing – interaction management	Shaun Doyle - President, Ran Shaul - CEO	An overview of the real time marketing solutions (interaction management) that are being promoted by vendors.	December 2005
	Optimization Fad or Fact	Shaun Doyle -President	The key components of analytical CRM and an introduction to optimization technology as a key component of an analytical CRM solution	October 2005
Targeting	Social Networks – the 3rd generation of marketing channels	Merav Saltzman – Consultant	How do marketing messages are promoted through the use of social networks	November 2007
	Social networks in fashion retailer	Vered Negbi, Toni Cohen – Consultants	A successful identification of social networks and opinion leaders in a leading fashion retailer	September 2007
	The Marketing Role of Social Networks	Dafna Chechick Levin – Consultant	What are social networks, how to create a Word Of Mouth (WOM) marketing network , and ways of utilizing these networks for effective marketing to large audiences.	January 2007
	Sales & Churn Lab	Smadar Kirshtein – Consultant	Ways to overcome growth issues of direct marketing, how to maximize direct marketing results and translate them into profits.	September 2006
	Modeling – Successful Implementation	Dafna Chechik Levin – Consultant	How to create the infrastructure for rapid deployment of models, through the use of a models lab.	August 2006
	From Theory to Profitability – Events Triggers	Sarit Belt-Radin – Consultant	This article will present a number of simple customer life cycle event-based campaigns that can be implemented straight away, measure their success and how they affect bottom line profitability.	July 2006
	Event Based Marketing	Shaun Doyle - President	This article will identify the system requirements and marketing process impacts of trigger or event-based marketing in promoting products and services in a financial services organization.	November 2005
	Social Networks – the 3rd generation of marketing channels	Merav Saltzman – Consultant	How do marketing messages are promoted through the use of social networks	November 2007
Segmentation	Micro Segmentation – Segments Creation and Business Implementation	Michal Aloni	The article present the right way to micro segmentation – segments creation and business implementation	February 2008
	Customers' Segment Management	Merav Saltzman – Consultant	The development of customers' segment management concept, including examples of segmentation by unique criteria and the basic questions to be answered when performing customer segmentation.	November 2006
	Increasing Customer Value By integrating Data Mining & Campaign Management	Dafna Chechik Levin – Consultant	The advantages of Integrating between data mining and campaign management applications.	January 2006
Channels	Instant Messaging	Ran Shaul - CEO	The advantages of using IM as marketing channel, future usage trends and main points for selecting the most appropriate IM tool.	November 2006
	Personal Marketing with outbound IVR	Merav Saltzman – Consultant	Exploiting IVR for closing deals and not only for delivering information.	October 2006
	6 rules for Email Usage	Merav Saltzman – Consultant	The basic rules for using the email channel and how to convey marketing messages via this channel.	June 2006
	Targeted Marketing at information Posts	Sarit Belt-Radin – Consultant	How do most banks use information posts as a customer-centric marketing channel, enabling them to significantly increase sales of their products	April 2006
	Direct Marketing Trends from Theory to Practice	Sarit Belt-Radin – Consultant	Conclusions from a research conducted to evaluate direct marketing and channel preferences of leading international companies	February 2006
	What is important to know about email marketing	Neta Amoray-Belkin – Consultant	The main issues to be taken into account by the marketing manager when considering email as a marketing channel	December 2006
	Instant Messaging	Shaun Doyle - President	Instant Messaging services and their role as a direct marketing tool	May 2005
Measurement	Marketing executive sitting in a cockpit	Gil Kochavi – Consultant	The organization's customer base as its most valuable asset.	November 2005
Offers Development	Data Base Supported Pricing	Sharon Bloch – Consultant	A method for analytical pricing based on existing customer data.	March 2007
	A la carte	Dafna Chechik Levin – Consultant	The evaluation process of the new "A la carte" pricing method that will enable personalized channels packages for TV consumers.	May 2006

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