Customer Management is at the core of Synergy's solutions. These are categorized as follows:
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a comprehensive discipline of solutions dealing with data based Customer Management. These include Campaign Management solutions, segmentation, targeting, measurement and more.
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Operational CRM
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Business specification of customer processes, as well as definition of business requirements for selection and integration of CRM applications.
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Loyalty
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Solutions related to increasing customer loyalty. Among these are loyalty programs, customer clubs and contact strategy definition. |
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Web Solutions
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solutions for managing the customer's online activity at websites, including specifications of self service and ecommerce processes, increasing website traffic and more.
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Marketing Resource Management (MRM)
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business specification of internal processes and resources in the organization, including the setup of a campaign room, and campaign planning, execution and analysis processes.
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Since Synergy's solutions are aimed at resolving the business requirements of the organization, in most cases the proposed solution is composed of a few elements and solutions, which together provide a comprehensive solution to the defined business requirement. For example, for improving targeting capabilities of direct marketing, the solution will be comprised of segmentation, set up of a customers' panel, trigger lab, and improved measurement capability.
Following is a summarized list of Synergy's solutions divided into categories:
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Campaign Management |
Customer Management strategy |
Loyalty Programs |
ECRM / EACRM |
Campaign Room |
Targeting |
CRM Application Selection |
Customer clubs |
Self service |
Campaign Process |
Segmentation |
Service processes characterization |
CEM (Customer Experience Management) |
Ecommerce |
MRM |
Channels Delivery |
Sales processes characterization |
Customers Contact Strategy |
Traffic and effective traffic |
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Measurement |
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On line experience |
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Marketing proposals development |
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