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Loyalty |
Loyalty includes a list of solutions for customer retention and customer loyalty. Following is a list of Synergy's customer loyalty solutions:
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Loyalty programs |
Loyalty schemes definition including loyalty strategy, business model, implementation plan and benefit realization. |
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Setup up for an independent customer club, or infrastructure for a broader loyalty program.
Process includes setup of benefits package, communication channels, identification tools and techniques, supporting technology, database analysis and more. |
CEM (Customer Experience Management) |
Implementing a methodology for identification and treatment of customer interactions which qualify as Moments Of Truth, where customer experience is created.
These moments create the customer's conceptions and feeling towards the organization and should be handled with great care to increase customer satisfaction and loyalty. |
Communication strategy |
Creation of a customer contact plan and definition of an overall scope for initiated customer interactions in a predefined time period.
Plan includes communication type, content, frequency, channels, targets and measurement. |
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