Campaign Management

Models Lab

Channels delivery

Marketing KPIs

Analytical pricing

Campaigns Lab

Triggers Lab

Family Life Cycle (FLC)

Email marketing

Marketing and Customer DWH

Real Time

Churn Lab

Customer Behavior Analysis

Marketing contact optimization

Social Networks

Perform customer retention, marketing and service in Real Time.

Selection and integration of RT technologies enabling the organization to respond to customer actions in real time.

Optimizing marketing activities for increased effectiveness under existing constraints (e.g. channel capacity, budget, ROI, and sales cost).

Implementing the required infrastructure to allow immediate response to customer activities based on predefined events (e.g. renewal date, calls indicating churn and more).

Implementing a process to reduce churn rates, and advanced customer retention methods using both active and passive activities.

Utilizing a designated technology for mapping customers' social networks, based on their consumer activities.

Identification and ranking of 'opinion leaders' that can be used for conveying the marketing message through their social network while decreasing marketing cost and improving response rates.

A designated segmentation process according to customers' current ad potential value.

Implementation and utilization of the calculated value throughout the organization for improved business results (marketing, retention and service activities).

A designated segmentation process according to customer life stage (e.g. singles young families, grays).

Implementation and utilization of the segments throughout the organization alongside other segmentation types (e.g. LTV) for improved business results.

A designated segmentation process for identifying customer behavior patterns.  These can be either strategic for long term usage or tactical for specific purposes.

Introduction of direct marketing activities in various channels such as IVR, SMS, emails, and website, including interfaces design, and channels' alignment to customers and activity types.

Implementation of effective marketing through the use of emails, including 'Dos & Don'ts', marketing mail format, automation of business rules, measurement and monitoring.

Most organizations measure sales but do not measure their direct marketing activities.
Marketing KPIs define performance criteria for measuring campaigns' effectiveness, actual against plan, enabling a closed loop analysis.

In addition, KPIs usage will be assimilated to ensure improved planning, execution and analysis of future campaigns. 

Characterization of designated marketing and customer modules within the organization's data warehouse.