SYNERGY

Synergy Solutions

Solutions Overview

	Analytical CRM
	Operational CRM
	Loyalty
	Web Solutions
	MRM

Marketing Resource Management (MRM)

MRM is a discipline of solutions designated for improving the operational work and effectiveness of the marketing department around direct customer activity. Following is a list of Synergy's MRM solutions:

Campaign Room	Implementation of the campaign room concept which is carried out in leading global organizations for effective direct marketing management. The campaign room enables the execution of advanced campaign management methods with or without the use of a campaign Management application. The project includes positions' definition and responsibilities, planning, execution and measurement processes, and activities' synchronization according to organizational constraints.
CM process	Establishment of an optimal direct customer activity process including planning, execution, monitoring and evaluation. The process enables the execution of advanced campaign management methods with or without the use of a campaign Management application.
MRM	Implementation of a business strategy and designated technology applications for managing marketing resources.

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