Customers are the organization's greatest asset, regardless of business sector or area of activity.

Effective customer management is, therefore, a key to an organization's success.  Organizations collect vast amounts of data on their customers in order to improve marketing, service and customer retention activities, all of which aim at enhanced customer management.

Synergy is a consulting company specializing in data based customer management, assisting organizations to achieve the maximal business potential of their end-customers.. In actuality Synergy helps the organization maximize its potential through improving marketing, customer service and customer retention activities.

Synergy's implementation method is based on a clear specification of the business needs and the definition of an integrated solution: technological, business and organizational, which will fully answer the business needs defined.

Business needs like increasing response rate, direct activity ROI, decreasing churn rate, differentiated service, lack of marketing data and others are resolved and managed on a project basis to achieve its predefined targets and goals.

All of Synergy's solutions  revolve around Customer Management.  Solution lines include Analytical CRM, Operational CRM , Loyalty , Web, and Marketing Resource Management.  A typical customer management solution is usually composed of elements derived from all of these areas.  

Synergy was founded in 2003 and operates from Israel, the UK and Poland, servicing local and international clients.  Synergy's clients are leading and large organizations in the Israeli and international telecommunications, finance and retail markets. These include banks, credit companies, insurance companies, cellular operators, internet and TV service providers, and international carriers, as well as large retail, aviation, food & fashion consumer and loyalty clubs.  

Rich experience, high professional standards, structured work methodologies, process motivation capabilities and strong people relationships are the values which position Synergy as a leading innovative consulting company, facilitating a productive enjoyable work atmosphere.

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A bit of humor...