On May 6th, 2010, Synergy held a Round Table Event for its Customers at the Leonardo Boutique hotel in Tel Aviv.  The topic of the event was Customer Management in the Service Industry, and present were about 20 executives from leading service and marketing organizations in Israel, such as retail, telecom, financial, investment and insurance companies.

The objective of this event was to expose the participants to the potential influence of advanced service activities that are based on educated accurate processing of customer data gathered.  An additional objective was to enable an open discussion of the different dilemmas organizations are facing in attempting to improve and maximize the service experience, while generating greater earnings.

The event was opened by Hani Sheti Gonen, a Director at Synergy, who introduced various dilemmas leading service organizations are faced with.  Hani presented case studies and benchmarks of technological and business solutions successfully implemented within these organizations.

Next, Avinoam Zimerman, Senior Consultant for the Ness-Gilon Consultancy Division, presented innovative technological solutions successfully implemented in leading service systems such as RTD, Super Screen and Dashboard.

Lastly, Shir Liany Hazaz, Service Quality Division Manager at Leumi Card, presented the dilemmas, difficulties and solutions provided by the organization in an attempt to provide an ultimate solution for service customer management.

The Round Table Event was deemed successful and seemingly provided added value to all participants.

Synergy intends to regularly hold a quarterly Round Table event which will focus on different topics relating to the content world of customer management in the service and marketing industries at all levels. 

To enjoy photos of the Round Table Event – "Service: the True Leverage of Customer Relations", click here.

Phoenix Insurance has selected Synergy to lead and execute its customer web analytics project.

Synergy was chosen to lead the project, which will focus on personalizing the sales process, based on monitoring customers' online purchasing and usage behaviors, producing reports and analysis in order to segment users and produce recommendations for marketing and sales activities.

This solution will assist Phoenix Insurance in upgrading its sales methods and enhancing its analytical analysis activities as a strategic basis for the company's sales activities.

The objective of this project is to provide the company with the ability to perform customer-centered marketing activities, based on the analysis of potential customers' online usage and purchasing behaviors.

This project is the latest in a long line of additional online marketing analyses projects performed by Synergy for leading financial, insurance, communication and retail organizations.

Bagir has appointed Synergy to establish a membership club for Bagir customers.

Doron Abramovitch, Head of Bagir Israel, said that in light of the growing number of company customers, Bagir has open 5 new stores in the past year, and has decided to establish a membership club in order to meet the needs of the company's growing clientele.
The new membership club will provide members with various benefits and will cultivate the company's customer relations.

Synergy will lead the entire club establishment process, which will include defining the club's marketing strategy, constructing a suitable economic model, performing the business and technological characterizations required, and executing the club launching plans.

Within a few months, after having launched the membership club, Synergy will continue its support and will actively manage the club, in order to meet the objectives and the previously set business goals.

The acquisition of this project is just the latest of a long line of similar projects performed by Synergy for a vast numbers of leading Israeli and international organizations. This is yet another indication of Synergy's strong hold in the membership club and loyalty program design market.

This project will be executed as part of Upsight – the membership club project jointly established by Synergy and Gilon, offering an all inclusive, end-to-end solution of membership clubs and loyalty programs, from the business and technological infrastructure and through to the fully operational solution.

One of Israel's largest lottery franchises chooses Synergy to establish its customer membership club.

Synergy, along with Target Market, will lead the process of establishing the membership club from beginning to end.

As part of this project, Synergy will perform a comprehensive data analysis to lay the groundwork for planning and designing the membership club strategy, establishing a supportive financial model, performing the business and technological characterizations required to establish a club for this specific organization, and fully implementing the membership club's launch.

After having launched the membership club, Synergy will continue its collaboration with this lottery franchise, including managing and leading the club toward meeting the predefined business objectives, and performing continuous data analysis for the club's customers.

Synergy will be able to contribute from its acquired knowledge and experience with similar membership club and customer targeted marketing projects in various sectors such as retail, finances, telecom and others.

This project will be launched as part of Upsight, the collaborative membership club project established conjointly with the Gilon Group, enabling the company to offer its customer an end-to-end solution, starting from the strategy planning stages and all the way through to the solution's active implementation.

January 2010 – Gilon Business Insight Group, specializing in consulting and implementing BI (Business Intelligence) systems, DWH and advanced data applications, has announced its acquisition of Synergy, in an attempt to expand the company's services to include customer management – a rapidly growing field in recent years.  As part of the purchase, Gilon will acquire 76% of Synergy's holdings while Ran Shaul, Gal Halperin and Elad Bahat, Synergy's founders, will hold the remaining shares and will continue managing and operating the company.
While exact details of the agreement remain unknown, it is estimated at company value of a few million dollars.

Synergy specializes in knowledge-based customer management, and assists organizations in maximizing the business potential of their end customers.  Synergy has become renowned in the customer management field, due to many successful implementations of its business solutions in local and international organizations, leading them to significant financial achievements.

The company employs over 40 consultants, and has many global customers, via its offices in Poland and the UK.

Among Synergy's leading Israel and international customers are prominent companies of all industries.  Israeli customers include leading organizations such as: Discount Bank, Bank Leumi, Bank Mizrahi-Tefahot, Hachshara Insurance, Migdal Insurance Group, Leumi Card, Visa CAL, Isracard, Excellence, Shufersal, Fox Group, Castro Fashion, El Al Airlines, Delek Group, Bezeq Group, Cellcom Communications, The Israel Police and Clalit Health Services.  The company also provides services to international leading organizations such as TEB Bank of the BNP Group, Euro Bank, Lukas Bank, Vodafone, T-Mobile and others.

The company will be incorporated into Gilon Group's activities, while maintaining its brand, reputation, expertise and independent activities vis-à-vis its customers.

Gal Rimon, CEO, Gilon Israel, comments: "Synergy is the leading company of its field in Israel, and in the past few years has succeeded in educating the market and drastically improving organizations' customer management and maximization of customer business potential.  We predict activities will multiply within the next few years, thanks to Synergy's abilities and global market expansion.  This purchase is a significant part of Gilon's vision and strategy of improving our customers' business performance by globally leveraging their existing knowledge."

Ran Shaul, Synergy CEO, says: "Established six years ago, Synergy has become the leading organization of its field.  For the purpose of maintaining our speeding growth, we have chosen to team up with Gilon Group as a leading organization with the ability to leverage our expertise, as a product of the professional and business synergy.  Even now we are witnessing the first signs of the business synergy between the companies through our first joint project in the TEB Bank in Turkey, in which both companies complete each other's offerings, while providing a comprehensive business and technological solution to the customer's complete satisfaction."

In the past 3 years, Gilon has tripled its volume and activities by organically growing and purchasing five companies in Israel and Turkey.  The current purchase offers the Group additional expansion potential both in Israel and abroad.

The Gilon Group customers include most of Israel's banks, credit card companies, telecom companies, and insurance companies, as well as hundreds of other organizations.  The Gilon Group also has offices in Turkey, Europe and the US.

Gilon Business Insight is owned by D-Partners, an investment fund privately owned by Viola Partners and its founders: Gil Greenberg – Group CEO, and Dudi Sosna – CEO, Actimize.

Recently, the companies established an innovative monitored service, providing an end-to-end solution for establishing and managing customer membership clubs.  As part of this service, the companies operate conjointly, to provide immediate solution of several retail customers.

Today, in the annual marketing convention, The Gilon Group, an Israeli leader of BI, and Synergy, the international consulting company and an Israeli leader in the customer management filed, presented an innovative new service enabling retailers, food suppliers and fashion houses to establish and manage their own customer membership clubs as an offered service based on advanced infrastructures and leading local and international professionals, while creating a collaborative environment between membership clubs and different suppliers, in order to increase service value for end customers.

In the past few years, loyalty programs and membership clubs have become a significant tool for retail companies to reinforce customer loyalty, enhance customer base and increase revenue generation.  Membership clubs have become a global trend for the past two decades, and existing in Israel in rapidly growing pace in the past few years.
In Israel, similarly to the rest of the world, organizations are realizing that managing membership clubs requires certain expertise, and an end-to-end solution is needed to establish and manage them, including infrastructure, operation and marketing.

Based on international business and marketing models, the project will revolve around the end customer (i.e. the Israeli consumer), building an entire management and marketing system aimed to increase those customers' loyalty, and more importantly, provide them with what they really need.

The new company will operate based on the extensive knowledge acquired during both Gilon and Synergy's many years of industry experience, managing most of Israel's membership clubs.  The new company will initially focus on these customers, aiming to provide them with an innovative service which will enable them to reach their goals more easily.

As part of this service, organizations will be able to benefit from advanced marketing applications not readily available today, and enjoy the ability to expand their activities while maintaining business and customer discretion.

The company will provide end-to-end solutions, including managing and perfecting the customer base, marketing consulting and launching marketing activities, analytical infrastructure including micro segmentation and shopping behaviors analyses, as well as an advanced management system for extending personalized offerings to customers and the ability to analyze and study customer reactions.

The company will offer a service work model based, among others, on a system of shared risks and income, as part of the new company's vision, deeming its customers as its equal partners.

In establishing the new company, Gilon and Synergy have invested hundreds of man hours in characterization and design of a technological service rendering system, the first of its kind in Israel.

Not unlike successful models currently implemented in such international organizations as Tesco and Metro, the new company offers much more than just another customer membership club.  Using the activities offered, the companies' existing databases will be turned into a significant revenue generation tool, in the cross point between customer and supplier.  As a result of handing the database to external hands, and reaching an intimate acquaintance with the customers, retailers will be able to offer their suppliers the option of referring to specific market segments using the knowledge stored in the database, thus better providing for the each end customer's specific needs and wants.

The new company will be fully operational starting on February 2010, though it is already currently active.

One of Israel's HMO's has chosen Synergy to carry out a customer web analytics project, focusing on monitoring, managing, analysis, reporting and recommending future actions as part of customer activities on the HMO's website.

During this project's initial phase, Synergy will perform a POC to examine the benefits of executing CWA and make a decision regarding continued implementation and routine online activities.  The project's second phase will include the establishment of a suitable infrastructure, including configuration, a smart reporting system design, and definition of a future educated analysis system.  Furthermore, Synergy will manage and execute continued CWA analyses for the HMO.

The continued online customer behavior analyses will be twofold: analyzing website effectiveness and cross referencing identified customers with DWH data, in order to present business and marketing recommendations, to be performed according to identified online usage patterns.  These recommendations may lead to further suggestions regarding specifically to the website or the organization's activities in general.

Synergy will be able to contribute from its acquired knowledge and experience with similar customer web analytics projects in various sectors such as retail, finances, telecom and others.

October 2009 – Hachshara Insurance decided to add to its customer communication channels by constructing an innovative new website, which will offer information about the company and its products and encourage customers to contact the company.  This, in turn, is expected to enhance customer loyalty and promote purchases.  The target market for the new website is all company customers as well as occasional visitors and potential customers.  Additionally, the website will soon include a new insurance-agents' zone.
The website will enable customers to perform self service activities and receive information about products purchased as well as all other products.  Additionally, occasional visitors could get information about the company and its products.  The website will also enhance collaboration between Hachshara Insurance and its agents, and help the agents contact potential customers and expand their customer pool by encouraging occasional visitors to refer to one of the available insurance agents.
Synergy was chosen by Hachshara Insurance to lead this project from its planning stages and until it is fully launched.  As part of this project, Synergy has, among others, characterized the business needs, wrote and held a tender to select service providers, consulted and monitored the process of conceptualizing the website and the UI website design, defined online strategies and wrote all website contents, help launch marketing campaigns and managed the entire project.
Says Sheffer Ebelson, VP Data Systems, Hachshara Insurance:
"Hachshara Insurance chose to expand its activities and customer/agent communication channels, in an effort to improve services rendered to customers and agents, and enable them to receive information and required indications regarding their activities with the company.  Another objective was to enhance potential customers' awareness to the company, its products and services.  Hachshara Insurance has chosen Synergy to lead this project from beginning to end, based on Synergy's integrated experience in performing dozens such projects for different companies, starting from the strategy planning phase and concluding with the full website launch.  The selection of Synergy was based on the combination of business and technological knowledge offered by the company's experts that will enable us to launch a website that will become a significant stepping point for us in customer relations, while providing the best services and solutions possible."

This project is the latest of a long line of internet and self service strategic project managed by Synergy for leading banking, insurance, telecom and retail companies both locally and abroad.

Sept. 2009 – Synergy has been selected to lead a strategic MRM project for Turkey's TEB bank.  TEB Bank is a part of the BMP Group, one of the world's leading financial corporations.  The MRM (Marketing Resource Management) system will be used as a marketing ERP, and will enable the bank to maximize efficiency of work process management, including budgeting, operation room, work projects and digital asset supervision.
TEB Bank is one of Turkey's rapidly growing financial institutions, and operates over 300 branches across the country.  The bank serves millions of customers, and provides lateral financial services in various channels, focusing on customer relations and customer service.
As part of this project, Synergy will consult, lead and manage the full project and see it through to complete implementation and operation.
As a result of being awarded this project, and aiming to extend its global activities beyond its offices and Poland and the UK, Synergy has recently established an office in Istanbul, Turkey.
Winning a project such as this, for one of the most advanced institutions in the Turkish market, is another step in Synergy's expanding global activities and its growing penetration of additional global markets, relying on its extensive experience and background.

Synergy reports today that Mercantile Bank has selected it to lead the project of implementing its CRM system, due within the next few months.
As part of this project, Synergy will be in charge of performing the characterization processes, as well as defining the business needs of the Bank's different channels (branches, consultants, investment centers, credit centers and business centers), and monitoring the process of the business and technological implementation of the solution, starting from the development stages.
In this project, Synergy will use its extensive knowledge and background, acquired from the execution of similar banking projects.
Selecting Synergy to spearhead this project came naturally, in light of the company's extensive experience and vast understanding of the existing banking processes and information systems within the Discount Group, due to a similar project previously managed by Synergy for Discount Bank.

Today, Synergy announces that it has won the DWH project for the Excellence Investment Group.

Excellence has decided to create an analytical DWH platform in order to analyze customers' data and characteristics over time, and produce a joint impression from the customers' perspective.  The new warehouse will provide the infrastructure for Excellence's statistical data panel, in order to later design models and campaigns.
Accordingly, the data warehouse must be as comprehensive as possible, as well as organized in a manner enabling a speedy and educated analysis of the operational data.

As part of this project, Synergy will lead and manage the process, starting from the characterization stage, through the design of the logical model, and to the establishment of a work plan and monitoring its development process.

Synergy was chosen to lead this project based both on its vast experience in the field, and the strategic alliance between the companies as far as executing all processes regarding the company's customer management systems.

One of the largest insurance companies has chosen Synergy to lead its service enhancement project.

The company has set a strategic goal in its 2009 annual mission, to improve service processes for its customers and insurance agents, who are at the heart of the company's vision.  This process will focus on improving information services, altering and improving policy terms, handling insurance claims, and more.

As part of this project, Synergy will be lead the execution of a variety of processes required for the improvement of the company's services, on different levels, such as the infrastructural, technological, and the customer management levels throughout the service process, and will create proactive management mechanisms.
This project will be executed in two stages, the first of which will require the company to design a service forecast, including a work plan for implementation.  The second stage will include the implementation of the improved service processes.

Synergy was chosen to lead this project based on its extensive experience in executing service project as part of the overall customer management mechanism in the organization, and doing so in leading companies all over the world.

Gali Ltd. has appointed Synergy to establish a loyalty membership club, which is intended to be launched within the next few months.
Synergy has been chosen to implement this project, and set up a loyalty membership club to provide solutions for the various needs of the companies within the Gali Group, who own the franchise and who manage leading shoe ware and family clothing brands.
Synergy will spearhead this project from beginning to end, and will define and establish the club's strategy, a supporting financial model and the various business and technological characteristics required. Eventually, Synergy will launch the project and establish the loyalty membership club.
Following the launch, Synergy will continue its cooperation with the Gali Group, and will actively operate the club in order to achieve the business goals set during the planning stages.
Acquiring this project is the latest of a long line of customer membership clubs and loyalty program projects executed by Synergy in leading local and international retail, finance and communication organizations, and proves once again Synergy's significant grasp of this niche.

Synergy has been selected by Shufersal to lead and manage its campaign management project, to be implemented in the organization.  As part of this project, Shufersal issued a tender for the supply of a marketing campaign management system.
This tender was issued following the completion of an organizational process for characterization of business needs for the system, a process executed by the company under Synergy's consultancy, in order to select the optimal solution.
After the optimal technology and service providers are selected, as part of the tender management process, Synergy will continue to manage and supervise the project throughout its business and technological implementation, in order to maximize the use of the technology to answer the organization's business needs.
Shufersal is the first retail company in Israel to implement a CM system, in favor of increasing customer-based marketing abilities for Shufersal club members.

Harel Insurance appointed Synergy to lead a project for establishing a customer management system for the Insurance Group.
The company's decision to launch this strategic project in the next few months is a result of acknowledging the importance of efficient and structured customer management systems.  The choice of Synergy as the project's leader was made based on the latter's rich experience in similar spearheading similar processes in a wide range of local and international business organizations.
As part of this project, Synergy will lead and manage the launch throughout its stages, when the first phase will be defining the required customer management strategy for the entire Harel Group.
During the second phase, Synergy will lead the required technological processes, including the selection and implementation of a campaign management system, which will enable the company to establish a solid infrastructure for customer-based marketing activities.

Synergy reports on winning another project for Bezeq Communications.
During this project, Synergy will lead the focused marketing activities for dealers who sell the company's products to end customers.
This project is a new stage in a long cooperation between the two companies, focused on creating a technological and a business infrastructure, which will enable customer-based marketing activities performed by the company's marketers.
Wining this project deepens Synergy's activities in the local and international communications industries, and joins a long series of project performed by the company for this industry.

Synergy, specializing in customer management solutions, has announced that it was selected by Bezeq International to consult and lead the Analytical CRM project in the company, during which, a Campaign Management system and a statistical modeling environment will be implemented.
Synergy will spearhead this project starting from the characterization and definition of the business needs, through the selection of technology, tools and vendors, and ending with management and continuous consultancy for the business and technological application and implementation.
The objective of this solution is to provide Bezeq International with the ability to perform customer-based marketing activities, using advanced tools which enable maximizing the business activities for end customers.
Acquiring this project is just one of a long line of analytical CRM and CM projects executed by Synergy in the past few years, both locally and internationally, in which the company contributes its extensively acquired information to its customers.

Synergy reports of winning an innovative project for UPS Israel.
Unlike B2C activities, where the company knows the end customers and their behavior patterns, B2B companies face many obstacles when creating marketing activities targeted towards their routine business contacts.
The novelty of this project is that this is one of the few times when a typical B2B organization decides to launch a customer-based marketing plan targeted towards end customers.
As part of this project, Synergy will perform an advanced analysis for UPS, the essence of which is analyzing company customers, including their consuming and behavioral patterns, and constructing an annually targeted marketing plan, in order to increase customer loyalty and enhance purchasing behavior.

Synergy has announced that it was selected to lead the CRM project for El Al Airlines.
This project is a strategic move for the company, during which, the overall business strategy of the organization will be established, in all regards pertaining to customer management and the company's relations with end-customers.
As part of this project, Synergy will be in charge of leading the process through all its stages, including the execution of a number of key phases, such as defining customer management strategies, mapping and outlining the business requirements of the various El Al departments (e.g. marketing, customer service, sales), writing RFP's and managing the tender for the selection of technologies to be implemented in the organization, and monitoring the actual implementation.
This project will become another element of the range of activities Synergy is performing for El Al, and wining it reinforces Synergy's key stance as a CRM project strategist in the Israeli market.

As one of Israel's leading fashion retailers, Crocker introduces a membership club which focuses on the customer, while constantly attempting to provide the customer with the feeling that he is given the best products for him.

This project was achieved in a staggeringly short amount of time, due to the strategic significance Crocker saw in expediting the process as much as possible for the benefit of its customers.

As part of this project, Synergy constructed an infrastructure for Crocker to enable it to recognize its customers and better familiarize itself with their preferences, including monitoring their shopping behaviors in order to better target marketing campaigns and relevant value offers which, in turn, will lead to enhanced purchasing activities.
This project is an example to a customer offering of an attractive and rewarding membership club, which also enables the organization to upgrade its relationship with the customer, thus increasing its revenues.

Synergy is proud to be a part of the planning, establishment and management of this membership club, and wishes Crocker much luck and the continuing operation of this membership club, and its relations with its customers.

Today Synergy reports it has been selected to lead a comprehensive customer management project for Lukas, one of Poland's largest national banks.

As part of this project, Synergy will define a customer management strategy for the bank, and will actively implement this strategy, including:

- Characterizing and performing customer segmentation, based on customer life cycles, and implementing segment usage in the bank's activities.

- Constructing a customer value model, and implementing customer value usage within the bank's activities (marketing and sales, service and prevention).

- Designing and constructing a communications program with bank customers.

- Consulting and leading a process of increasing usage of bank services by using customer-targeted marketing offers, while adapting constructed value offers to the different customer segments.

- Characterizing a system to manage all of the banks communication with its customers.
Establishing a strategy for the usage of direct communication channels (online banking, cell-phone banking, etc.)

Synergy will share its extensive knowledge acquired by executing similar projects in the financial sector in general and in the banking customer management realm in particular.

Obtaining this project is a first rate strategic move, significantly reinforcing Synergy's stance in the international market.

Synergy will design and lead the self service project for Tami 4 customers for all service channels: the internet, the call centers, IVR's etc.

As part of this project, the company will initially design a self service strategy and construct a financial model, in order to examine the commercial feasibility of implementing this project.   Later, a roadmap for implementing this strategy in of the company's service channels will be defined and executed.

This project will enable Synergy to provide Tami 4 with its knowledge and experience acquired by managing similar customer management and self service management projects for different companies with different service channels.

April Cosmetics has declared its main objective as maximizing the relationship with its customer, and as a result, has invited Synergy to develop and establish a loyalty program for its customers.

The choice of Synergy as a leader for this project is a direct result of Synergy's acquired experience in executing loyalty program and membership club projects in different markets.

Synergy applauds April Cosmetics for its efforts to learn more about its customers, and believes that April will realize the business potential of this venture, and will enjoy the fruits of these efforts in short order.

This project is a direct extension of the Real Time project launched by Synergy in the Agora website a few months ago.  Agora is the leading journalism publisher in Poland, publishing several national newspapers and news websites.  The new project will be spearheaded by the local Synergy affiliate in Warsaw.

As part of this project, Synergy will characterize and design a marketing array for the company, based on media email marketing.  This project's main objective is to reduce churn from the company website. 

Acquiring this second project with one of the leaders of Polish economy is an additional indication of Synergy's worldwide success as well as its productive infiltration of the Polish and global markets.

In the first stage of this project, the company will define a strategy for the membership club and examine the financial feasibility in its establishment, followed by actualizing the membership club and operating it.

Being chosen for these two projects is recognition of Synergy's abilities, proven during the establishment of the FOX membership club.  Synergy thus provides a comprehensive solution for all of the FOX Group's companies in everything regarding the establishment of membership clubs, while actively generating additional sales for the company and reinforcing customer loyalty.

Synergy will share its extensive knowledge and experience, acquired from performing similar membership clubs and customer-targeting marketing projects, while studying fashion and retail customers' behaviors and preferences.

As part of this project, Synergy will spearhead the establishment of the company's membership club, starting by studying and analyzing the company's customers and shopping behaviors, in order to plan and design a strategy for the membership club, and concluding with the full implementation of the membership club and the communications program with the customers. 

Synergy will assist the company in improving the communication and relationship with its customers, while understanding their different and varying needs, and adapting the company's marketing campaigns and offers accordingly.

Synergy will share its extensive knowledge and experience, acquired from performing similar membership clubs and customer-targeting marketing projects, while studying fashion and retail customers' behaviors and preferences.

Today Synergy reports it was selected to lead the Israeli police's Data Mining activity to help fight crime by preventing and deciphering crimes.

Synergy will spearhead the police's analytical research, while constructing both strategic and tactical research tools to support the police's war on crime.   As part of these activities, work methodologies will be established and data mining models will be designed for the use of various police divisions.  These actions will all be preformed by Synergy Advanced Analytics, based on an SQL Server 2005 infrastructure, with the held of social networks infrastructure.

The planned project is comprehensive.  The first stage, which is currently being finalized, included a successful pilot of recurring offense prediction for sex offenders.  Additional research tools are currently being developed for police crimes and intelligence divisions, to assist and deciphering felonies and misdemeanors (robberies, burglaries, etc.), statistical crime mapping, and more.

Being selected for this project by the Israeli police reestablishes Synergy Advanced Analytics' position as a dominant force in the data mining and analytics fields.  Synergy has extensive experience and knowledge, achieved by international academic and business support, as well as close familiarity with a vast variety of customers, actively proven project management methodologies, and broad business understanding based on performing many projects for many different organizations in a variety of industries.

Synergy is dramatically expanding its hold over the Israeli retail market, and today reports that it won the tender for establishing the FOX Group Members Club.

Winning this project is a strategic move for the company, as it involves one of the leading groups in the local and international fashion conglomerate.  Establishing this members club in Israel will set the stage for establishing additional members clubs for the company's international customers.

As part of this project, Synergy will be in charge of managing and leading the members club, whose members will be all of the Group's companies, such as FOX, Laline, Sack's and Billbong.

As part of this project, Synergy will lead the process of establishing the members club and implementing the infrastructure for customer-based marketing, starting with defining the marketing strategy, and all the way through launching active marketing campaigns, based on the organization data base, while personalizing the value offers sent to the end customers.

Synergy will use its extensive knowledge and experience with similar member club projects and with customer-based marketing, and utilize the know-how of its local and international expert consultants in the leading global retail companies.

Today Synergy reports it has been chosen by the Strauss Group to lead the construction of the company's new website.

As part of this project, Synergy will determine the business concept for the website, and conduct all the stages required to instill online usage within the customer base, in order to increase online usability and create an ongoing relationship with the customers.

This project is highly innovative as it is rare that a retail organization, which does not habitually maintain regular communications with its end-customers, intends to make use of the internet as a platform for creating a long term relationship with its clientele.

Synergy regards this project as a pioneer in the field and intends to utilize the extensive knowledge it accumulated from implementing and managing dozens of other projects in different industries, both locally and internationally.

Synergy Advance Analytics Division was selected by EDEN UK to launch a strategic project of demand forecasts and churn management.

This project is strategically paramount to the company, as it directly affects the activities of the entire EDEN Group and its branches in 15 countries, in light of the Group's intent to distribute the solution and implement it within all the companies in the group.

The main motivation for this project is the company's need to identify the factors directly affecting on the consumer's water consumption.  Identifying these factors will enable the company to forecast market demands and tend to its customers' water consumption needs, while launching churn-preventing marketing campaigns.

Synergy Advance Analytics Division was chosen to lead this project out of several expert companies who contended, due to its extensive analytical abilities alongside its in-depth business understanding, provided by a team of expert statisticians and business consultants who work with the company.
Being nominated to be a service provider for one of the leading companies in the international water industry is further proof of Synergy's expanding global activities, infiltrating markets such as The UK, USA and Poland.

Synergy has been chosen by Excellence Investments Group, one of Israel's chief investment consultants, to lead and manage the implementation of a customer management system within the organization.

During this project, which is an extension of a pilot project initiated in 2007 by Excellence, Synergy will formulate a customer management strategy for all the companies within the Excellence Investments Group, and will execute and monitor all of the customer-based marketing campaigns within the organization, while meeting aggressive objectives of share increase and churn decrease.
The project entails of various elements, such as designing a customer loyalty program, defining and constructing customer retention programs and tools, and creating a churn model to be executed by Synergy's Advance Analytics Division.  This model will enable the detection of the customers with the highest risk of churn.

This project is paramount to the activities of the Excellence Group, as it will enable the company to handle customer relations more effectively, thus increasing the Group's customer retention rates.
Being chosen for this project is a direct result of the customer-centered marketing campaigns lead by Synergy in Israel in the past few years, and of Synergy's enhanced marketing activities working with leading local and international investment groups.

Synergy congratulates Cellcom for receiving the IT Award 2007 for its campaign management project, and proud to be a part in the leading customer management project in Israel which operates in such a competitive and dynamic environment, while using the most advanced technological tools.

Our warm compliments to everyone in Cellcom who worked days and nights for integrating the system, designing the strategy and implementing it in the best possible way – and the award proves it.

Your friends in Synergy

Synergy has been selected by Mey Eden to consult, manage and lead a  direct marketing operation establishment project.

As part of the project Synergy will characterize and build the direct marketing operation for Mey Eden which will include establishing the infrastructure for customer retention, churn prevention and customer share expansion.

This project is the first step towards establishing a full operation that will allow Mey Eden to execute direct marketing activities while using effective, low cost communication channels.

This project is another outcome of Synergy’s leading position in the customer management field in Israel. Synergy will bring to the project its experience based on the dozens of similar projects conducted in a variety of companies and sectors.

Synergy is proud to announce the establishment of its analytics division lead by Vered Negbi.

The establishment of the division came as a result of identifying growing need in the Israeli market for advanced analytics solution based on statistics-business integration that will allow maximizing the benefit out of the various analytical and technological tools.

The division solutions will be integrated in the different consulting projects conducted by Synergy and will add an innovative new layer of statistical analysis to the projects, maximizing their outcomes.

New and innovative techniques, technologies and tools will be used as part of the projects that will be carried out by the division with an emphasis on the business benefits of the analysis work.

Synergy’s Advanced Analytics activity will be based on a combination of local and international experts with experience in advanced statistical project and the guidance of the advisory board that consist of experts in different statistical areas from the academy and several business verticals, with experience in implementing data mining techniques and applications.

Synergy brings its vast experience in complex analytical projects in leading Israeli companies - Projects such as advanced customer segmentation, social networks mapping, customer behavior analysis, consumption patterns etc.

Synergy has been selected to consult in a strategic one-to-one marketing project in Bezeq.

As part of the project, Synergy will be in charge of defining, characterizing and establishing direct marketing solutions that will provide Bezeq with the ability to execute retention and one-to-one marketing activities.

The project is expected to last a few months.

This project in one of the leading telecomm providers in Israelis a milestone for Synergy, as it reinforces it position in this sector while strengthening its relationship with Bezeq group in which Synergy is operating for the past few years.

Synergy has been selected from a number of consulting companies to lead the establishment of Clal’s Internet operation. The purpose of the project is to allow Clal’s customers to manage their products (self service) and to purchase insurance products online.

This project adds up to other strategic web and self service projects run by Synergy in leading companies from sectors such as banking, insurance, telecomm and retail.

As part of the project, synergy will consult Clal regarding the characterization and design of the establishment processes, both in the business/market and technological aspects. Synergy will also accompany the marketing and business activities needed for promoting the self service and the e-commerce functions on Clal’s web site.

Synergy was selected to conduct the project based on it vast experience gained in similar projects in that area and thanks to its familiarity with the financial sector in general  and with the insurance sector particularly.

Synergy has been selected to lead the establishment of Loreal’s loyalty program in Israel.

The project is a strategic milestone for Synergy, as Loreal is one of the world’s leading cosmetics company, and its Israeli branch will be one of the first to introduce such program.

Synergy will share with Loreal its vast experience and knowledge in loyalty programs and direct marketing, as well as experience from other leading retailers, through its team of local and international consultants.

Within the framework of the project Synergy is responsible for establishing the loyalty program and the infrastructure for Loreal’s direct marketing activities, from defining the loyalty strategy to executing marketing campaigns based on the customer data and needs.

Synergy is proud to announce a successful analysis of a social networks project – we've recently completed to map social networks and opinion leaders for a leading fashion retail chain.  The analysis was performed using a unique cutting edge technology that provides automatic detection of social networks and the identification of opinion leaders, using the organizational data base.
The process lead to a successful identification of thousands of personal contacts between customers that show the strong influence of opinion leaders on their social network on issues like visit frequency, number of items purchased and even item types.  On top of that, the influence of opinon leaders on churn is also clearly evident.
During the next month, a targeted campaign for opinion leaders will take place according to the network analysis. 

Synergy has recently started providing customer management solutions to a number of leading investment houses in the Israeli financial market.  The company will provide professional services to Meitav investment house, Excellence investment house and Perfect.
Synergy will consult in the areas of customer management and customer profiling as well as sales and service processes' improvement.  The projects will include the selection and implementation of CRM applications, contact strategies, customer loyalty programs and overall customer management.
According to Synergy, its rapid entry to the financial market's leaders is a result of the company's expertise and leadership in customer management, alongside its thorough understanding of the financial market.

CAL (a leading Israeli credit cards company) has launched its new customers' loyalty program.  The new program introduces a significant change to the system of benefits and rewards granted to customers for credit card usage.  Throughout the duration of the project, which was carried out over a few months, Synergy has taken an active role and has consulted and monitored the entire process from day one until its successful launch.
As part of the project, Synergy has actively participated in defining the program's structure, as well as the relevant partners and direct customer marketing activities.

Synergy has been selected for carrying out a strategic project by Vodafone in the Netherlands, focusing on direct marketing activities.  The project is led by an international business partner, who has joined forces with Synergy for the benefit of planning the full range of direct marketing activities over the next few years.
Within the project's framework Synergy would serve as the professional expert in charge for the definition, characterization and design of campaigns, emphasizing on cross sell and up sell for the purpose of increasing customers' wallet share.
Performing a project for Vodafone, a worldwide leading cellular provider is an additional stepping stone on Synergy's path towards expansion into new markets in addition to the company's operations in Israel, UK, US and Poland.

The Shufersal's (largest food retailer in Israel) loyalty program project has concluded with the successful launch of the new customers' club.  Synergy, which has been selected by Shufersal to consult, manage and lead the project, takes great pride in being an integral participant throughout the project.
The project, which was carried out for two years, has required significant resources and professional skills to be allocated by Synergy's local and international consultants.  Within the framework of the project Synergy was responsible for defining the loyalty strategy, designing the implementation plan, consulting and managing the implementation process and business realization from end to end.
In addition to establishing Shufersal's customers club, Synergy participated in the establishment of Shufersal Finance, which is the financial branch of the company, providing comprehensive financial solutions to its customers.

Synergy announced today that the company has started operating in Poland.  Synergy has opened its new offices in Warsaw which would serve as a base for the company's activities in Eastern Europe.  The Poland activity is an additional phase towards fulfilling the company's strategy for expanding its business outside of Israel.
The Polish branch would provide customer management professional services to organizations from various market sectors in Poland, and the company has already started negotiating joint business activities with leading financial and telecommunications companies in the Polish market.
Synergy regards the Polish market as the next growth engine and a corner stone for its international expansion which is well aligned with the rest of Synergy's activities in Europe and the US.

Synergy has been selected to perform a strategic project for the selection and implementation of Real Time technology at one of the leading banks in Israel.
For Synergy, the innovative project is being regarded as a strategic, due to the fact that for the first time, Real time technology will be implemented at one of the eBanking units, enabling the bank to offer focused marketing offers to customers as an immediate response to the customers' online activities on the bank's website.
This pioneering innovative project marks the first time in Israel in which an organization decides to implement Real Time technology as means for enhancing one-on-one interactions with its customers.
Within the project's framework Synergy would leverage its accumulated knowledge and expertise to lead the implementation of an end-to-end solution at the bank.
As part of the project, Synergy will share its vast knowledge and experience in similar projects while providing specific experience through its international consultants who have managed projects at leading financial institutions such as MBNA, GE Capital and HSBC.

Synergy has been selected to lead the strategic project of El-Al's Frequent Flyer program.
the project is a strategic milestone for Synergy, as El-Al's Frequent Flyer program is one of the most renowned and successful Loyalty schemes in Israel.  It would also allow Synergy to enhance its experience and know how in the aviation sector.
Synergy will share with El-Al its vast experience and knowledge in loyalty programs and direct marketing, as well as provide international experience from aviation companies such as British Airways, SAS and Delta through its team of international consultants.

Direct Insurance (in Hebrew: Bituah Yashir) has launched a new website, introducing a new era in the Israeli insurance market.  For the first time in Israel, insurance policies can be purchased on line as a complete end to end process.
The innovative Ecommerce and Self Service website project was led by Synergy, and has changed the face of the insurance market in Israel, posing a true challenge for other insurance companies.
In addition to direct access to insurance services, customers can now conveniently purchase an insurance policy at their own free time, as well as receive an attractive discounted offer.
Synergy has managed the project from its initiation phase through the successful launch, providing professional consulting and handling both technological and business marketing aspects.

Synergy was selected by Discount Bank to consult, manage and lead a Campaign management and Analytical CRM project at the bank.
As part of the project, the bank has recently issued an RFP for the selection of a Campaign Management application.  The issued RFP followed the completion of a business characterization process for defining the bank's direct marketing requirements and project's phasing.
The process of preparing, issuing and managing vendors' replies to the RFP, as well as accompanying the solution selection process is conducted by Synergy, which excels in delivering comprehensive marketing and technological solutions.
Synergy's involvement in this project is a direct result of the company's activity at the bank for the past year and a half, promoting direct marketing in order to increase revenue derived from existing customers by relevant offerings.

Synergy was selected by one of the world's leading ISPs to manage, consult and lead a Real Time and Offer Management project, as well as a Campaign Management project.
The company has selected Synergy to lead the process which enables integrating Real Time and Campaign Management solutions to give the organization with the ability to provide the best offer to customers regardless of their choice of communication channel.
The integration of these applications allows the decision engine to take into account the full range of relevant data before making the appropriate offer.  Data includes customer purchase history and customer demographics, as well as current on line activities performed by the customer.
The choice to use both applications was based on a thorough inspection of the project's expected ROI.