|
 |
 |
Shaun Doyle | Partner, President and Senior Consultant
> Senior analytical CRM consultant, with an emphasis on customer management
.. expertise, campaign management, and marketing automation.
> 20 years of experience in building and integrating various analytical solutions in
.. leading organizations worldwide
> Accumulated experience of over 200 projects in leading telecommunications,
.. financial and retail organizations, including projects in the following areas:
| |
- Defining strategy and tactics for customer-centric marketing
- Customer lifetime value
- Direct marketing
- Segmentation
- Contact strategy
- Customer loyalty /retention / churn
- Pricing
- Real Time
- Behavioral models
- Setup and development of loyalty programs and customer clubs
- Churn models, Cross/Up sell
- Campaign management
- Self Service
- Ecommerce |
------------------------------- |
|
 |
Ran Shaul | Partner,
CEO and Senior Consultant
> Founded Synergy in 2003
> Industrial & Management engineering
> Senior analytical CRM consultant, with an emphasis on Customer Management
.. expertise, Campaign Management, and Marketing Automation. Rich technological
.. background and business experience.
> 8 years of experience in building and integrating various analytical solutions in
.. leading organizations worldwide.
> Managing and leading a team of 30 Analytical CRM consultants.
> Accumulated experience of over 50 projects in leading telecommunications,
.. financial and retail organizations, including projects in the following areas:
| |
- Customer lifetime value (LTV) and profitability
- Segmentation
- Data mining and various behavioral models
- Churn models
- Real Time
- Contact strategy
- Setup and development of loyalty programs and loyalty clubs
- Campaign management
- Self Service
- Ecommerce
- Operational CRM & Call centers |
------------------------------- |
|
 |
Elad Bahat | Partner, VP Projects and Senior Consultant
> Industrial & Management engineering.
>
Rich experience in project management.
>
Expert consultant, with 7 years of experience in Analytical CRM, specializing in:
| |
- DWH
- Business Intelligence ,
- Analytics
- Campaign Management
- Marketing Automation
- Loyalty programs and loyalty clubs |
> Rich experience in managing large teams composed of up to 80 employees.
>
Expert in design, development and implementation of working methodologies.
>
Accumulated experience of over 50 projects in leading telecommunications,
.. financial and retail organizations, including projects in the following areas:
| |
- Expert Data warehouse architect
- KPI
-
Working methodologies
- Segmentation
- Data mining and various behavioral models
- Churn models
- Contact strategy
- Setup and development of loyalty programs and loyalty clubs
- Campaign Management
- Self Service
- Ecommerce |
-------------------------------
|
|
 |
Gal Halperin | Partner, VP Sales & Marketing
> 10 years of experience in sales and marketing management in the Israeli and
.. international markets.
> Specializes in sales and marketing of analytical CRM and Business Intelligence
.. solutions in leading organizations worldwide.
> Rich experience in managing marketing and sales teams in leading software houses
.. and system integration companies, through specializing in:
| |
- Software
- Projects
- Outsourcing |
> Rich experience in setup of marketing and sales strategies as well as representing
.. international IT companies.
|
|
|
|
