Title |
Author |
Short Description |
Published |
| Why are Customer Satisfaction Surveys Important |
Idan Katz |
This article explores whether and how customer satisfaction surveys can help companies to adapt and develop their business to ensure higher satisfaction and loyalty. |
October 2010 |
Product Hooking Strategy in the Mobile Sector |
Sharon Bloch, Consultant |
This article will observe and demonstrate what is a product hooking strategy in the Mobile Sector. |
December 2009 |
| Understanding Consumer Behavior as Basis for Creating Loyalty Programs |
Amir Shemesh - Senior Consultant |
The customers of each organization have their own unique characteristics, thus distinguishing them from those of competing companies and other organizations. An in-depth analysis focusing on the needs of the customers and adapting the right tools in order to encourage desired behaviors to promote the organization's goals, are the key factors for the future success of the loyalty program. |
January 2009 |
Managing marketing communications with customers |
Smadar Kirshtein – Consultant |
How to build a comprehensive customer contact strategy |
November 2007 |
|
Oz Bachar – Consultant |
The main findings and conclusions from a comprehensive research conducted at the telecommunications market on measuring the relation between customer satisfaction and loyalty. |
January 2006 |
|
Ran Shaul - CEO |
The article details the essence of setting up loyalty plans in the cellular market and present data on setup and the effectiveness of the plan designed based on ROI considerations. |
December 2005 |
