Subject |
Title |
Author |
Short Description |
Published |
| Service |
Service Customer Management |
Hani Sheti Gonen |
The article examines issues in customer management regarding aspect of service and offers ways to maximize service quality. |
July 2010 |
| Customer Management in Manufacturer organization |
Manufacturer – From Product Management to Customer Management |
Yaron Cohen, Director Synergy |
The article discusses and explores Customer Management in manufacturers that don’t meet its customers the sales floor. |
June 2010 |
| Social Networks |
The use of Social Network Analysis in Retail |
Maya Tanel, Consultant |
In this article we will examine the use of Social Network Analysis in Retail and describe Case Studies in retail companies. |
October 2009 |
| Transparency to the Customer |
Does Transparency to the Customer Reduce Income? |
Michal Aloni, Senior Consultant |
This article will explain how to expose financial information to the customer, while still maintaining a good level of satisfaction and loyalty in the long term. |
May 2009 |
| Proactive Service |
|
Gil Kochavi, Director |
In this article we will examine proactive service tactics, why and when they are required, and how to effectively provide proactive service.
|
April 2009 |
CEM |
|
Michal Moskovitz, Consultant
|
This article describes Customer Experience Management, and demonstrate the business applications in marketing.
|
October 2008 |
| Customer-Focused Organizational Structure |
|
Michal Aloni, Senior Consultant |
This article reviews the organizational changes from the business needs perspective, and will detail the issues to be considered when considering an Customer-Focused Organizational Structure |
September 2008 |
| Insurance |
A new environment for insurance agents |
Neta Amoray-Belkin - Consultant |
The changing insurance market and its influence on insurance agents |
November 2007 |
| |
|
Tony Cohen – Consultant |
This paper reviews the shift of mind by insurance companies from managing a relatively focused and small group of insurance agents to managing thousands of insurance customers. |
May 2007 |
Number Portability |
|
Dafna Chechik Levin – Consultant |
Trends, processes and effects of MNP introduction on customer churn rates and prevention strategies adopted by mobile operators in order to face the challenge. |
February 2006 |
MMM |
|
Shaun Doyle - President |
The last few years has seen a growth in the use of statistical techniques to monitor the effectiveness of integrated marketing activities. This paper explores one of these techniques, Marketing Mix Modeling (MMM) and describes at a high level the key components of an MMM solution. |
October 2005 |
Auto id |
|
Shaun Doyle - President |
This paper describes the Auto-Id technology and key components. It explores some of the issues associated with its widespread use. Finally it explores the potential business applications in marketing. |
October 2005 |
