Category |
Title |
Author |
Short Description |
Published |
| Campaign Management |
|
Michal Aloni – Consultant |
How does a RT application work, what are the relevant business applications for RT and why integrating CM & RT solutions is a winning combination |
April 2007 |
| |
|
Smadar Kirshtein – Consultant |
DBM solution components and recommended procedure for achieving business goals. |
July 2006 |
| |
|
Dafna Chechik Levin – Consultant |
The required technique and phases for analyzing optimal target audience. |
March 2006 |
| |
|
Shaun Doyle - President,
Ran Shaul - CEO
|
An overview of the real time marketing solutions (interaction management) that are being promoted by vendors. |
December 2005 |
| |
|
Shaun Doyle -President |
The key components of analytical CRM and an introduction to optimization technology as a key component of an analytical CRM solution |
October 2005 |
| Targeting |
GIS for Marketing – Know Your Non-Customer |
Yaron Cohen, Senior Consultant
|
This article explores the use of GIS technology and demonstrate how it can be used for groundbreaking marketing analysis.
|
|
| |
|
Merav Saltzman, Consultant |
This article explores the use of GIS technology & focuses on their business uses
|
October 2008 |
| |
|
Vered Negbi, Director and Head of Synergy Advanced Analytics |
This article will review the marketing advantages of accurate wallet estimations, while detailing the alternatives available for this process. |
September 2008 |
| |
|
Vered Negbi - Director and Head of Synergy Advanced Analytics
|
The article discusses a unique Data Mining application in the world
of fighting crime, beyond the existing business and marketing applications |
August 2008 |
| |
POS data analysis |
Vered Negbi |
This paper explores the use of Point Of Sale data analysis & focuses on their business application such as loyalty programs/ membership clubs & customer segmented. |
July 2008 |
| |
Social network analysis in the Telco sector – Marketing applications |
Shaun Doyle |
This paper explores the use of social network analysis in the Telco sector. it focuses on the types of results that have been achieved to date and their business application in marketing. |
July 2008 |
| |
The role of social networks in marketing |
Shaun Doyle -President |
This article explains what a social network is, what is the best way to create such a network, and how the organization can utilize these networks to create effective marketing strategies
|
May 2008 |
| |
Social Networks – the 3rd generation of marketing channels |
Merav Saltzman – Consultant |
How do marketing messages are promoted through the use of social networks |
November 2007 |
| |
|
Vered Negbi, Toni Cohen – Consultants |
A successful identification of social networks and opinion leaders in a leading fashion retailer |
September 2007 |
| |
|
Dafna Chechick Levin – Consultant |
What are social networks, how to create a Word Of Mouth (WOM) marketing network , and ways of utilizing these networks for effective marketing to large audiences. |
January 2007 |
| |
|
Smadar Kirshtein – Consultant |
Ways to overcome growth issues of direct marketing, how to maximize direct marketing results and translate them into profits. |
September 2006 |
| |
|
Dafna Chechik Levin – Consultant |
How to create the infrastructure for rapid deployment of models, through the use of a models lab. |
August 2006 |
| |
From Theory to Profitability – Events Triggers |
Sarit Belt-Radin – Consultant |
This article will present a number of simple customer life cycle event-based campaigns that can be implemented straight away, measure their success and how they affect bottom line profitability. |
July 2006 |
| |
Event Based Marketing |
Shaun Doyle - President |
This article will identify the system requirements and marketing process impacts of trigger or event-based marketing in promoting products and services in a financial services organization. |
November 2005 |
Segmentation |
|
Michal Aloni |
The article present the right way to micro segmentation – segments creation and business implementation |
February 2008
|
| |
Customers' Segment Management |
Merav Saltzman – Consultant |
The development of customers' segment management concept, including examples of segmentation by unique criteria and the basic questions to be answered when performing customer segmentation. |
November 2006 |
| |
Increasing Customer Value By integrating Data Mining & Campaign Management |
Dafna Chechik Levin – Consultant |
The advantages of Integrating between data mining and campaign management applications. |
January 2006 |
| Channels |
Instant Messaging |
Ran Shaul - CEO |
The advantages of using IM as marketing channel, future usage trends and main points for selecting the most appropriate IM tool. |
November 2006 |
| |
Personal Marketing with outbound IVR |
Merav Saltzman – Consultant |
Exploiting IVR for closing deals and not only for delivering information. |
October 2006 |
| |
6 rules for Email Usage |
Merav Saltzman – Consultant |
The basic rules for using the email channel and how to convey marketing messages via this channel. |
June 2006 |
| |
Targeted Marketing at information Posts |
Sarit Belt-Radin – Consultant |
How do most banks use information posts as a customer-centric marketing channel, enabling them to significantly increase sales of their products |
April 2006 |
| |
Direct Marketing Trends from Theory to Practice |
Sarit Belt-Radin – Consultant |
Conclusions from a research conducted to evaluate direct marketing and channel preferences of leading international companies |
February 2006 |
| |
What is important to know about email marketing |
Neta Amoray-Belkin – Consultant |
The main issues to be taken into account by the marketing manager when considering email as a marketing channel |
December 2006 |
| |
Instant Messaging |
Shaun Doyle - President |
Instant Messaging services and their role as a direct marketing tool |
May 2005 |
| Measurement |
Marketing executive sitting in a cockpit |
Gil Kochavi – Consultant |
The organization's customer base as its most valuable asset. |
November 2005 |
| Offers Development |
Data Base Supported Pricing |
Sharon Bloch – Consultant |
A method for analytical pricing based on existing customer data. |
March 2007 |
| |
A la carte |
Dafna Chechik Levin – Consultant |
The evaluation process of the new "A la carte" pricing method that will enable personalized channels packages for TV consumers. |
May 2006 |
