Customer testimonies
The Division operates in a variety of organizations and projects in the sectors of communication, finance and retail, both locally and internationally.
Below are a few examples of the Division's activities in various sectors:
Synergy Advanced Analytics is executing strategic project for EDEN UK, with the objective of demand forecasting and churn prevention.
This project is strategically crucial for the company, as it directly affects the EDEN Group activities and its operations in 15 countries around the globe. The EDEN Group intends to implement the project solution in each of its subsidiaries.
The main objective for this project is identifying the factors directly affecting the water consumption of the end customer. Identifying these factors will enable the company to forecast market demands and focus on the trends affecting the water consumption of its customers, as well as launch marketing activities in order to prevent churn.
Synergy Advanced Analytics is leading its activities along with Datanetis, and together they are gaining enormous success in social networks based marketing.
Adi Cohen, VP Marketing, Cellcom, had this to say:
"We have successfully utilized the Datanetis social networks technology to enhance our churn forecasts, thus preventing churn 10 times over. We expect to be able to use this technology in most of our marketing activities".
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